Vertical search engine sites are simply topic-specific sites.
They are the destination sites where people spend most of the time online: finding information, buying products, connecting with others and interacting with brands.
Vertical search differs from the sort of search you can perform on Google, Yahoo! and Bing, for example: it's about searching deeply into a specific set of data rather than searching widely across the web.
Good vertical search engines allow searchers to introduce many different parameters to their search, then produce results quickly, effectively and displayed in a user friendly way.
Vertical search engines are far more relevant than broad-based search engines and advertisers are always looking for vertical search engines to advertise in.
They know customers are much closer to making a purchasing decision on a vertical search engine than the average user on Google or Yahoo.
Rexyo builds vertical search engines from the ground up for your site, and your needs.
Our Web-based search software can layer seamlessly over existing search platforms or stand alone as your website search function.
Search engine marketing
There are always ways to deliver faster, more intuitive and more comprehensive results, and this is what we're constantly striving for at Rexyo Labs Enterprises.
With a Rexyo vertical search engine, managing your data has never been easier.
Web search directs traffic to vertical sites, where vertical search engines complete the search journey for the user.
- Understanding your core objectives for search
- Defining what your customers are searching for
- Measuring what products, services and keywords they favor
- Comparing your marketing messages with customer search terms
- Matching search intent to product and service pages
- Eliminating unproductive no results pages
- Enhancing search listings with additional internal and external data sets
Why offer vertical search on your portal or intranet?
At Rexyo, we develop vertical search engines that satisfy particular search intent of end-users of your portal or intranet.
Traditional search engines try to be everything to everybody and offer very broad searches on every topic.
However, online search needs have evolved beyond this “jack of all trades” approach.
People have a need to search for information on sites that specialize in a particular subject.
Without a vertical search engine, this would either mean manually searching a multitude of sites that specialize in a particular subject, or settling for the first few results from a general search.
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